The Strategy to Increase Sales of Micro, Small and Medium Enterprises in the Simpang Limun Area by Registering Business Locations on Google Maps

Abstract

Today, the role of small, medium, and micro enterprises (SMEs) holds
significant importance in supporting national economic growth and making
a meaningful contribution. One sector that exemplifies this is the culinary
industry, particularly food businesses like meatball vendors, which
contribute to the creation of job opportunities in the city of Medan. However,
SMEs often face challenges, such as intense competition in sales locations
and a lack of product marketing systems. The importance of developing
small, medium, and micro enterprises is widely recognized by the
community, and community engagement activities serve as a means to raise
awareness among business owners to improve their business management.
One proposed approach is through the implementation of digital marketing
strategies. In conclusion, this activity demonstrates that increased sales can
be achieved through the improvement of digital marketing systems.
Measures such as facilitating registration through e-brochures and Google
Maps can help potential customers find more comprehensive information
about the products sold by the community.